Foam Zone
FOAM HERE, FOAM THERE, FOAM EVERYWHERE!
Partners:
Old Spice, Media.Monks, Twitch, Weiden+Kennedy
Services:
- Creative Direction
- Game Design
- Livestream
Wieden+Kennedy and Media.Monks wanted to create the ultimate online interactive game show. Together, we built the Lost City of Football. You’ve never seen anything quite like the Old Spice Foam Zone, featuring Super Bowl MVP Von Miller. Equal parts 90’s kid’s show and Japanese game show, the show split 26 contestants into teams and then pit them against each other. The internet joined in on the fun too: deciding whether to eliminate contestants, #makeitfoam, or drop platforms. The games lasted for two insane days on Twitch and were cut down into a television commercial for ESPN.
